Crisis & Media Training Evolved

Posts made in October, 2015

Storylines: Lessons Learned from a Viral Video Dilemma

By on Oct 4, 2015 in News | 0 comments

What would you do? Suddenly, out of the cloud, a corporate video produced for your brand almost a quarter century ago starts going viral. Crazy viral.  Here’s the problem: the video shows your brand as it was then, not as it is now. In fact, it reinforces age-old perceptions that you have spent years trying to change. What do you do? Ignore it? Fight it? Something...

Read More