Consulting
Telling your story effectively requires a communications strategy and appropriate messages. What are your objectives? Who are your targets, and what do you know about them? What do you want them to do? What is your message, and how can it best be delivered?
Got all the answers? If not, we can help by developing a results-oriented strategic communications plan. And we can implement it, tapping our network of communications specialists when additional resources are needed.
The Business Storytelling Process
"Imagination is the model from which reality is created."
--Walt Disney
Effective storytelling requires a process. Ours has four clearly defined steps:
- Knowledge – We gain an understanding of your situation, including your organization’s needs, opportunities and challenges
- Imagination – Using our outside perspectives, experiences and creativity, we develop a clear, compelling story with messages designed to help you achieve your objectives
- Strategy – next we look at how to best articulate your story, using the tools and techniques available to us, so that we communicate clear, consistent and compelling messages
- Management – last, we manage the communication activities to ensure that your story gets told as it should, when it should
Consulting Services
- Strategic communications planning
- Presentation and speech development, including scripts and graphics
- Copywriting
- Media relations
- Crisis planning and management
- Development of print and electronic communications materials
- Special projects
To help clients tell their stories, we provide executive coaching and small group learning programs.