Crisis & Media Training Evolved

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Be Seen. Be Heard. Be a Superstar Storyteller.

Never have organizations had more ways to tell their stories. Social media. Mobile media. Mainstream media. New channels abound, as do new threats. But no matter the situation or the media, you need a great story – and people to tell it well. That requires frontline spokespersons skilled at communicating across multiple media platforms and in front of increasingly critical live audiences.

We’ve reinvented crisis and media training, making it relevant to today’s multi-channel, social media-centric world.


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To find out how we can help your communications strategy



Looking for helpful insights on communications topics? Peruse our writings published in a wide variety of business media and trade journals.

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Our one-on-one training programs, keynotes and breakouts are educational and entertaining. Mix’n’match subjects to create a custom program.

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Here’s a look at some programs from an audience point-of-view

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A Grande Crisis: Brad Ritter quoted by Nation’s Restaurant News on Starbucks’ social media hoax

Starbucks was just about to launch its light-roast Blonde Espresso nationwide when the chain was forced into damage control over a hoax about one of its Atlanta locations. A fraudulent post by a woman pretending to be a Starbucks employee appeared on Twitter. She claimed to be tainting white people’s orders at the coffee house. The post quickly spread, and Starbucks closed the restaurant for a day

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Close to 1,000 people attended our keynote seminar with post survey results giving the content, topic and speakers the highest rating. 

John Berglund, Executive Director, Bowling Proprietors’ Association of America

Outstanding Action!

Suburban Los Angeles city council members

The rest of my council should have been here.

Suburban Los Angeles city council members

Beneficial to anyone who may end up in a media situation.

Suburban Los Angeles city council members

We clearly made our points and got everyone excited about the future of Scion. Your advice helped and gave me the confidence to present with a passionate, yet relaxed, style.

Mark Templin, former vice president Scion, now Executive Vice President, Lexus

Brad’s input on my presentation was invaluable. I have received many, many compliments from the organizers and attendees. This would not have been possible without Brad’s help.

Robert Long, Partner, Littler Mendelson