Crisis & Media Training Evolved

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Be Seen.  Be Heard.  Be a Superstar Storyteller.

Never have organizations had more ways to tell their stories. Social media. Mobile media. Mainstream media. New channels abound, as do new threats. But no matter the situation or the media, you need a great story – and people to tell it well. That requires frontline spokespersons skilled at communicating across multiple media platforms and in front of increasingly critical live audiences.

We've reinvented crisis and media training, making it relevant to today's multi-channel, social media-centric world.


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To find out how we can help your communications strategy



articlesLooking for helpful insights on communications topics? Peruse our writings published in a wide variety of business media and trade journals.

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topicsOur one-on-one training programs, keynotes and breakouts are educational and entertaining. Mix'n'match subjects to create a custom program.

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videoHere's a look at some programs from an audience point-of-view

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  • Close to 1,000 people attended our keynote seminar with post survey results giving the content, topic and speakers the highest rating. 

    John Berglund, Executive Director, Bowling Proprietors’ Association of America

  • Outstanding instruction!
    Suburban Los Angeles city council members
  • The rest of my council should have been here.
    Suburban Los Angeles city council members
  • Beneficial to anyone who may end up in a media situation.
    Suburban Los Angeles city council members
  • We clearly made our points and got everyone excited about the future of Scion. Your advice helped and gave me the confidence to present with a passionate, yet relaxed, style.

    Mark Templin, former vice president Scion, now Executive Vice President, Lexus

  • Brad’s input on my presentation was invaluable. I have received many, many compliments from the organizers and attendees. This would not have been possible without Brad’s help.

    Robert Long, Partner, Littler Mendelson

From the Blog

Crisis Experts Debate Future of Papa John’s: Brad Ritter quoted in Franchise Times

Eight months into the rolling catastrophe formerly known as Papa John’s, it appears the franchised pizza giant and PJ himself have not yet reached the bottom of this murky barrel. Three crisis management experts shared their thoughts on mistakes made, along with best practices to follow if your bran[...]

Clean Up in the Pizza Aisle: A Few Crisis and Media Training Takeaways from the Papa John’s Mess

As the saying goes, “The bigger they are, the harder they fall.” The sound of Papa John’s billionaire founder John Schnatter falling after his latest PR gaff was loudly heard in the media, on social media and on Wall Street. While the long-term effects are hard to predict, the brand is already recov[...]

A Grande Crisis: Brad Ritter quoted by Nation’s Restaurant News on Starbucks’ social media hoax

Starbucks was just about to launch its light-roast Blonde Espresso nationwide when the chain was forced into damage control over a hoax about one of its Atlanta locations. A fraudulent post by a woman pretending to be a Starbucks employee appeared on Twitter. She claimed to be tainting white people’[...]

5 Implications of Today’s Exploding Viral Media and What it Means to You

Every minute of the day users share 400 hours of new video on YouTube, send nearly 10,000 emoji-filled tweets and post 3.5 million text messages. If that makes you dizzy…consider this…more than one in two social media users update their accounts on the toilet![...]

Public Relations 101: How to Grow Your Business, Protect Your Reputation

I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic.[...]

National Crisis and Media Training Consultants Join Forces

LOS ANGELES & COLUMBUS, Ohio--(BUSINESS WIRE)--National media consultants Steve Wilson, founder of Wilson Group Communications, Inc. and Brad Ritter, president of Brad Ritter Communications, LLC, have forged a partnership to expand the crisis communications training firm Wilson established in 1987.[...]

You call it religious freedom; I call it discrimination: Brad Ritter quoted in Franchise Times

Never have so many franchise execs made themselves so scarce as when I called around to get comments about the new North Carolina and Mississippi laws passed in early April. Supporters call them religious freedom laws; protesters call them discriminatory—and a rash of CEOs were suddenly “unavailable[...]