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5 Implications of Today’s Exploding Viral Media and What it Means to You

By on Sep 22, 2016 in News | 0 comments

Someone May be Criticizing You Even While on the Toilet Every minute of the day users share 400 hours of new video on YouTube, send nearly 10,000 emoji-filled tweets and post 3.5 million text messages. If that makes you dizzy…consider this…more than one in two social media users update their accounts on the toilet! If you play any role in your organization’s...

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Public Relations 101: How to Grow Your Business, Protect Your Reputation

By on Sep 7, 2016 in News | 0 comments

I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can...

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Storylines: Lessons Learned from a Viral Video Dilemma

By on Oct 4, 2015 in News | 0 comments

What would you do? Suddenly, out of the cloud, a corporate video produced for your brand almost a quarter century ago starts going viral. Crazy viral.  Here’s the problem: the video shows your brand as it was then, not as it is now. In fact, it reinforces age-old perceptions that you have spent years trying to change. What do you do? Ignore it? Fight it? Something...

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Storylines: Speaking Tips from Country Music Superstars

By on Jul 7, 2015 in News | 0 comments

It’s the summer concert season, with artists and bands of all vintages and genres taking to the stage. Anyone who gives presentations – even those who may not care for country music – would be smart to take in a country show. Country music enthusiasts are known for being extremely loyal. Having just watched Kenney Chesney, Keith Urban and three other acts entertain...

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So, What’s the Problem with “So?”

By on Feb 10, 2015 in News | 0 comments

The other day I saw a CEO interviewed live on CNBC. He started almost every answer with “so,” which was rather distracting. That reminded me of a recent CEO keynote I watched. He also used “so” far more than appropriate. So, what’s up? “So,” it seems, has become as over-used in business as “solutions.” It’s become such a topic that at least one linguist wrote a...

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What Leaders Can Learn About Storytelling from Reality TV

By on Jan 5, 2015 in News | 0 comments

Love it or hate it, reality TV is entrenched in today’s culture, and it teaches a valuable lesson in business communications. As a leader or business communicator you have a story to tell, as does a reality show producer. Like a cast member in a TV show, you are, in effect, a character when you appear before an audience, speak to the media or engage with...

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