Crisis & Media Training Evolved


Crisis Experts Debate Future of Papa John’s: Brad Ritter quoted in Franchise Times

By on Jul 26, 2018 in News | 0 comments

Eight months into the rolling catastrophe formerly known as Papa John’s, it appears the franchised pizza giant and PJ himself have not yet reached the bottom of this murky barrel. Three crisis management experts shared their thoughts on mistakes made, along with best practices to follow if your brand ever finds itself in similarly dire straits. read...

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Clean Up in the Pizza Aisle: A Few Crisis and Media Training Takeaways from the Papa John’s Mess

By on Jul 17, 2018 in News | 0 comments

As the saying goes, “The bigger they are, the harder they fall.” The sound of Papa John’s billionaire founder John Schnatter falling after his latest PR gaff was loudly heard in the media, on social media and on Wall Street. While the long-term effects are hard to predict, the brand is already recovering, at least based on its stock price. Takeaway #1: Don’t wait...

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A Grande Crisis: Brad Ritter quoted by Nation’s Restaurant News on Starbucks’ social media hoax

By on Jan 11, 2018 in News | 0 comments

Abstracted from Nation’s Restaurant News, January 11, 2018 Starbucks was just about to launch its light-roast Blonde Espresso nationwide when the chain was forced into damage control over a hoax about one of its Atlanta locations. A fraudulent post by a woman pretending to be a Starbucks employee appeared on Twitter. She claimed to be tainting white people’s orders...

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5 Implications of Today’s Exploding Viral Media and What it Means to You

By on Sep 22, 2016 in News | 0 comments

Someone May be Criticizing You Even While on the Toilet Every minute of the day users share 400 hours of new video on YouTube, send nearly 10,000 emoji-filled tweets and post 3.5 million text messages. If that makes you dizzy…consider this…more than one in two social media users update their accounts on the toilet! If you play any role in your organization’s...

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Public Relations 101: How to Grow Your Business, Protect Your Reputation

By on Sep 7, 2016 in News | 0 comments

I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can...

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National Crisis and Media Training Consultants Join Forces

By on Jul 14, 2016 in News | 0 comments

Steve Wilson, Brad Ritter to Grow ‘Real World Media Training’ Business LOS ANGELES & COLUMBUS, Ohio–(BUSINESS WIRE)–National media consultants Steve Wilson, founder of Wilson Group Communications, Inc. and Brad Ritter, president of Brad Ritter Communications, LLC, have forged a partnership to expand the crisis communications training firm Wilson...

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