Franchise Storytellers

Public Relations

We create and tell franchisors’ and franchisees’ stories. Walt Disney, one of America’s greatest storytellers, said, “Imagination is the model from which reality is created.”

As award-winning PR consultants, we use imagination to help franchisors build their own realties, creating stories that sell ideas, brands, products and services. We focus on building mutually beneficial relationships with the audiences vital to the organization’s success, including its franchise partners.

Our consulting services include:

  • Strategic communications planning and implementation
  • Mainstream and social media relations, including press materials and tours
  • Development of interactive communications materials
  • Media and presentation training
  • Presentation and speech development, including scripts and graphics
  • Copywriting
  • Crisis planning and management
  • Special projects

I work with a lot of PR professionals at Franchise Times, but none has been better and more thorough than Brad Ritter. His expertise and understanding of the industry mean that, when I receive a pitch from Brad, I know it’s a truly interesting story idea that would be executed on the highest possible level and well received by my editor.

Tom Kaiser


For more than 10 years I had the pleasure to work with Brad Ritter Communications. Their expertise does not just lie in consumer PR, but they have also been our exclusive franchise PR and crisis management team for both brands. Their efforts can be directly correlated to sales, franchise growth and brand awareness.

Michael C. Branigan

Former vice president of marketing, Sizzler USA and Bruster’s Real Ice Cream