A Grande Crisis: Brad Ritter Quoted by Nation’s Restaurant News on Starbucks’ Social Media Hoax
Abstracted from Nation’s Restaurant News, January 11, 2018
Starbucks was just about to launch its light-roast Blonde Espresso nationwide when the chain was forced into damage control over a hoax about one of its Atlanta locations. A fraudulent post by a woman pretending to be a Starbucks employee appeared on Twitter. She claimed to be tainting white people’s orders at the coffee house. The post quickly spread, and Starbucks closed the restaurant for a day