Crisis & Media Training Evolved

A Grande Crisis: Brad Ritter quoted by Nation’s Restaurant News on Starbucks’ social media hoax

Abstracted from Nation’s Restaurant News, January 11, 2018

Starbucks was just about to launch its light-roast Blonde Espresso nationwide when the chain was forced into damage control over a hoax about one of its Atlanta locations. A fraudulent post by a woman pretending to be a Starbucks employee appeared on Twitter. She claimed to be tainting white people’s orders at the coffee house. The post quickly spread, and Starbucks closed the restaurant for a day

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