Crisis & Media Training Evolved

Posts by Brad

So, What’s the Problem with “So?”

By on Feb 10, 2015 in News | 0 comments

The other day I saw a CEO interviewed live on CNBC. He started almost every answer with “so,” which was rather distracting. That reminded me of a recent CEO keynote I watched. He also used “so” far more than appropriate. So, what’s up? “So,” it seems, has become as over-used in business as “solutions.” It’s become such a topic that at least one linguist wrote a...

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What Leaders Can Learn About Storytelling from Reality TV

By on Jan 5, 2015 in News | 0 comments

Love it or hate it, reality TV is entrenched in today’s culture, and it teaches a valuable lesson in business communications. As a leader or business communicator you have a story to tell, as does a reality show producer. Like a cast member in a TV show, you are, in effect, a character when you appear before an audience, speak to the media or engage with...

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