Crisis & Media Training Evolved

Posts by Brad

5 Implications of Today’s Exploding Viral Media and What it Means to You

By on Sep 22, 2016 in News | 0 comments

Someone May be Criticizing You Even While on the Toilet Every minute of the day users share 400 hours of new video on YouTube, send nearly 10,000 emoji-filled tweets and post 3.5 million text messages. If that makes you dizzy…consider this…more than one in two social media users update their accounts on the toilet! If you play any role in your organization’s...

Read More

Public Relations 101: How to Grow Your Business, Protect Your Reputation

By on Sep 7, 2016 in News | 0 comments

I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can...

Read More

Storylines: Lessons Learned from a Viral Video Dilemma

By on Oct 4, 2015 in News | 0 comments

What would you do? Suddenly, out of the cloud, a corporate video produced for your brand almost a quarter century ago starts going viral. Crazy viral.  Here’s the problem: the video shows your brand as it was then, not as it is now. In fact, it reinforces age-old perceptions that you have spent years trying to change. What do you do? Ignore it? Fight it? Something...

Read More

Storylines: Speaking Tips from Country Music Superstars

By on Jul 7, 2015 in News | 0 comments

It’s the summer concert season, with artists and bands of all vintages and genres taking to the stage. Anyone who gives presentations – even those who may not care for country music – would be smart to take in a country show. Country music enthusiasts are known for being extremely loyal. Having just watched Kenney Chesney, Keith Urban and three other acts entertain...

Read More